My Dear Fellow Amazon Affiliates,
Hope this post find you well.
At my previous post “Free Amazon Products List – The Amazon Treasure Box“, I mentioned that in order to generate Amazon Income Stream, we as the Amazon Affiliates need to do the following 3 steps:-
1. Amazon Product Selection;
2. Well Written Amazon Product Reviews;
3. Traffic Traffic Traffic.
Regarding Amazon Product Selection, I have done the research and spared you from all the hard work by producing a series of Amazon Product Lists called “The Amazon Treasure Box“.
If you have not downloaded this free report, you can get it HERE.
After publishing that post, quite a number of readers wrote to me asking for Tips for Writing Amazon Product Reviews, and a resounding YES, one of the 3 important steps to generate Amazon Affiliate Income is to write Good Product Reviews.
So in this post, I am going to share with you guys what I have learnt and fine tuned my formula for writing a Good and High CTR Amazon Product Reviews.
Many people find writing product review a very overwhelming task. I found it that way too when I wrote my very first review. Not to worry, I am going to share my Secret Product Review Writing formula with you.
So, how do you eat an elephant? Yes, cut it into smaller pieces and eat them one by one.
Similarly, writing product reviews need not to be daunting. Break the process and review into smaller tasks and sections, not only it is easier for you to write, it is also easier for the readers to read.
I am going to share with you where to gather the info required for the product review writing as well as the format which I view it as the most important.
By the way, a product review is NOT just a product review to convert the reader into a customer but also for On-Page SEO purposes. I would talk about it as I go along as well as at the end of this post.
How To Write Winning Amazon Product Reviews
1. Preparation for Product Review Writing
A. Where to Get the Info?
Certainly we need to have all the facts of this product even you own one, so let’s go and get the info.
a. Amazon Customer Reviews
You will notice many times I mentioned in my posts I only promote products with at least 20 customer reviews (at the same time, with at least a 4 Stars rating). One of the reason is of course I could be certain that the product I am going to promote is of good quality, the second reason is I could make use of the info provided by the customers for my review writing.
Go through those customer reviews with 4 and 5 Stars rating to learn why the customers were happy with the products. These are the Pro’s of the products. Next read those reviews with 1 and 2 Stars rating to learn about the Con’s of the product.
b. Product Features and Details
You can get all these info at the Amazon Product Page. At the same time, locate the manufacturer’s official website to get additional info about product, if there is a free product manual/guidebook for download, note down the download url.
c. What Other Promoters Say About This Product?
Google “Product Name Reviews“, you should be able to find a lot of other sites promoting the same product. Read these reviews listed in the top 2 pages. Take note of the info that is not found in the (a) & (b). BUT I Must Stress That Do NOT copy and paste this into your review later. This is unethical. Do NOT do that!!!!!!
By now you should have gathered quite a fair bit of info, Pro’s, Con’s and other useful info about this product.
B. Keyword Research
Do your keyword research either with the free Google Keyword Tool or Market Samurai. Pick a main key and 2 secondary keywords or SLI keywords. Use the Main Keyword for your main header (H1/H2 Tag) and the secondary keywords for your sub-headers (H2/H3/H4 Tag). Also to use them in the first, middle and last paragraphs of your review.
2. Format of A Winning Product Review
Below is the format of the product review broken down into 13 sections in the following order.
a. Introduction – Start Off with A Story
Based on my and other’s experience, a very formal with great details product review does not convert as well as a review with personal touch which may not be as well written as the former one.
Try to start with a story telling a problem. For example in my Seiko Running Metronome Reviews, I started saying I was a runner but as I got older, I found myself could not maintain my running speed and distance, until I found the Seiko Running Metronome as well as discovered the barefoot running form.
People can relate to a problem better. People surf the Net for info/solution and entertainment.
If you own the product like I use the Seiko Running Metronome, you will have more info to share as well as being more convincing. But we can’t possibly buy every product that we promote, that is where the Amazon Customer Reviews come in handy. From these reviews, you could figure out the problem/reason why the customer bought the product.
Turn this into a story. For example, you have a friend Joe having this problem…….
Or, you read about this problem and decided to do a research for a solution………
Tips: Add your photo at this section. People would and love to related to a real human being. If you wish not to reveal your look or identity, that is fine. Just pick a nice name and an AVERAGE looking profile photo from iStockPhoto.com
Yes, an average looking human. People trust a real average Joe than a Super Model.
b. General & Brief Summary
There are people with little patience to read from the beginning to the end of your review, just give a brief summary of your review. For example, what you think about this product and what you like this product the most. Next tell the reader where to buy it with your affiliate link.
Use a rating system with those Stars found at Amazon page. Take a look at my site about the Garmin Forerunner 305 Review.
Do not forget to insert your Amazon Affiliate Link into the Buy button as well as the product picture.
c. Information Related to The Product or The Manufacturer
From the info you have collected from the Product official website, you will be able to talk briefly about this product as well as the manufacturer. For example when/why this product was invented, who/where is the manufacturer etc.
On-Page SEO Tip: Do not forget to link to the Official site with the anchor text.
d. What Is In the Box?
Briefly talk about what is included in the package/shipping box. For example, the main product, the accessories, the user handbook etc. You can usually get this info from the Amazon page under the Product Features and the Product Description sections.
On-Page SEO Tip: Go to www.YouTube.com to look for a video about this product and embed it here. People love watching videos, it will certainly enhance their experience with your review. And more importantly Google views the time the reader stays at your webpage as an indicator of whether the reader found your info relevant. The longer the better. Usually the video lasts for a minute or more, that means with the video you can keep your reader staying at your page for at least a minute.
e. Product Features, Specification and Technical Details
To be honest, not many people care or understand the product features as many of them are just too technical. People concern about benefits. So, let turn each of these features into benefits.
Let say there is this notebook you want to promote, and it’s battery life is 100 hours (just assume). If you put down as “100 Hours Battery Life”, it means very little to the buyer. Let’s do it this way:
100 Hours Battery Life – This battery can keep your Notebook working non-stop for more than 4 days. If you are going for a short 4 days business trip, you need not to worry about forgetting to bring your battery charger along.
So, for every features, try (some features are difficult to “beautify” them) append the benefit after it.
f. Personal Quick Reviews
Start off with what/why you (or most customers) like about this product, just like what you wrote at the beginning of this review. Followed by saying something like:
“Let’s find out what the customers say about this product (replace product with the product name)”
g. Pro’s of Product
List out the important Pro’s and turn each Pro’s into a paragraph with the Pro’s as a header (with your keyword if possible). For example “<Product keyword> Can Help You to Save Your Monthly Water Bill by 30%”
Yes, if you read my Garmin Forerunner 305 review (which was my second product review I wrote), I did not do that, but I have learnt and fine-tuned it, am now sharing this with you. It not only makes the benefits stand out to the readers, it also gives you the opportunity to On-Page SEO your review as each sub-header now contains your secondary keyword.
h. Con’s of Product
For Con’s of product, you list them with bullet points, so as not to capture too much attention from the readers, but be honest; if there are Con’s, list them. If there are too many too serious Con’s, skip promoting this product.
For each Con’s, try to look for a solution for the reader. For example my review on the Seiko Running Metronome:
Con: Seiko DM50 Metronome turns on easily
Solution: before you put it in your gym bag, keep it in the box that comes with it or any small box.
|Reader’s Contribution by Dave TongJust to add, highlight the cons in a constructive way, remember that niche sites are designed to sell as compared to blog posts… So try to handle it like a typical job interview session…Highlight cons that don’t really matter too much in the grand scheme of things.For example… Instead of saying an item is quite large and bulky (turn-off!) just say that…
“While product X’s size is larger than its competitors, it’s more of a necessity to accommodate the great number of features included in the product. The slight size difference is an extremely minor tradeoff to the great [insert benefit] this product provides.”
You’re still stating the fact that the product is larger than others, but you made it a positive thing instead.
|Reader’s Contribution by Ian
Comparison with other products makes writing an extensive review relatively easy. We don’t have to destroy the alternative items, just explain the unique selling points of each design and which niche or task they are suited to.
i. Tips /FAQ
Readers will appreciate if you could share some tips or FAQ with them. You would be able to get these info from the Amazon Customer Reviews as well as stroll down to the bottom of the product page, there is a Customer Discussion Forum. Go through them, you will be able to come out with some tips and FAQ.
At the ”Where to Get the Info?” section, I mentioned to take note of the manual download url, you can provide the link here for the reader to download the free user manual. You readers will appreciate it.
j. Who Are The People This Product For?
People like to identify the product with their needs, so list them out. For example, this toaster oven set is for people who do not have a big kitchen to accommodate a normal size oven yet enjoy baking …… etc.
k. Customer Reviews
You could start off by saying:
“What Are People Raving About product (replace product with the product name)”
Followed by customer reviews extract from the Amazon Customer reviews.
Please pick those reviews with 4 or 5 Stars rating. Read them first before you use them, and if possible pick those with a human name and not name like “Buddy2012″. And to append the names to their reviews.
l. Verdict or Conclusion
Give an Overall Score (in %) and a short summary emphasizing the good points of the product and repeat the solution to an frequently asked Con’s.
m. Where to Buy?
Here is where the name Amazon is mentioned, list out the benefits of buying this product from Amazon, like Amazon is a reputable company, FREE Super Saver Shipping etc.
Please take note that do NOT mention the price here as Amazon’s pricing changes quite often.
Besides inserting the Affiliate link into the “Click To Buy or View Product Name”, add a picture of the product with your affiliate link.
Okay, quite straight forward, right? That is about all I need to share with you the format of a good product Review.
3. Additional Notes on Writing Product Reviews
a. Add to your review with more pictures(with your affiliate links) to make your review easier to read and certainly pictures do spice up the reviews. Use the WordPress plugins for videos and pictures (images) I talked about at this post ” Top WordPress Plugins for Amazon Affiliates“ for On-Page SEO purposes.
b. Besides using your main and secondary keywords in your main header and sub-header, use them in the first, middle and last paragraphs.
c. Cloak your Affiliate links using the method I talked about at this post “Amazon Affiliate Links – Why and How You Should Cloak Them?“. Google does not like webpages filled with too many affiliate links.
d. With the format I provided, you can certainly come out with a reviews with word count 1,500 or more. I have ever produced a product review using this format with word count closed to 3,000 words. Personally I believe long product reviews produce a higher CTR. Besides, it is easier to do On-Page SEO with longer review. With a 200 words review, it is hard not to annoy your readers with the repeat use of your keywords. Agree?
e. You need not to complete the full review in one go. You can complete a few sections in a day, continue with other sections on another day. Then without knowing, you have created one winning Amazon Product Review. Hurray!!!!! :-)
Do drop by this post again coz if I discover important points I missed out or there is additional info to add, I will edit this post again.
If you think you have something to contribute to product review writing, I appreciate if you could leave your comments here.
Okay, that is about all I would love to share with you about How To Write Winning Amazon Product Reviews. Download the Amazon Treasure Box if you have not done so, and I would share about On-Page SEO in the next post.
Till we meet again, take care and have a beautiful month of February.
P.S. February is my birthday month.
How to Write Winning Amazon Product Reviews – The Resources
The Missing Link In Amazon Product Review Sites